Communication Arts Major: Cinema and Media Arts Option (B.A.)

Communication Arts Major: Cinema and Media Arts Option (B.A.)
cinema and media arts

Study the creative media industries to develop professional skills and knowledge in film, television and radio


What is cinema and media arts?

Cinema and media arts explores human communication through film, video, audio, digital arts and interactive media. Students in this field learn to act creatively, expressing their ideas through light, motion, color, sound and more. They are also challenged to think critically through the interpretation of media in cultural and historical contexts.听

Why study cinema and media arts at 樱花动漫 Manchester?

The communication arts: cinema and media arts option prepares students for careers in film, television, video, entertainment and audiovisual services through courses in video and audio production, screenwriting, image and sound, digital editing, narrative, film history and more. Students study media practices and forms in-depth, developing the theoretical knowledge, professional skills and creative portfolios that are highly sought by employers and graduate schools. With a focus on real-world learning, students get hands-on learning in our video, audio and editing studios and may choose to enhance their skills through an internship experience.听

Potential careers

  • Art director
  • Camera operator
  • Cinematographer
  • Digital video editor
  • Film/TV marketing coordinator
  • Film producer or director
  • Graphic designer
  • Media writer or author
  • Motion graphics/multimedia artist
  • Production assistant
  • Screenwriter
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Curriculum & Requirements

Students choosing the Cinema & Media Arts Option study the creative media industries with a focus on developing professional skills and knowledge relating to careers in film, television and radio. Courses cover topics such as narrative, screenwriting, audio and video production, film history and criticism, documentary, and audience research methods. Students may elect to take an internship in the area of cinema and media arts to help fulfill requirements for the Option.
For more information, contact the 樱花动漫 Manchester Office of Admissions, (603) 641-4150.

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. 樱花动漫 Manchester undergraduate students will develop individual academic plans with their professional advisor during the first year at 樱花动漫.

Sample Course Sequence

Plan of Study Grid
First Year
FallCredits
UMST听401
or UMST听402
First Year Seminar
or Transfer Seminar
1-2
ENGL听401 First-Year Writing 4
CMN听455 Introduction to Media Studies 4
Discovery Course 4
Elective 4
Credits17-18
Spring
Quantitative Reasoning 4
CMN听456 Propaganda and Persuasion 4
Discovery Course 4
Elective 4
Credits16
Second Year
Fall
Foreign Language 4
CMN听457 Introduction to Language and Social Interaction 4
Major Elective 4
Discovery Course 4
Credits16
Spring
Foreign Language 4
Major Elective 4
Major Elective 4
Discovery Course 4
Credits16
Third Year
Fall
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Credits16
Spring
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Credits16
Fourth Year
Fall
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Credits16
Spring
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Credits16
Total Credits129-130

Degree Requirements

Minimum Credit Requirement: 128 credits
Minimum Residency Requirement: 32 credits must be taken at 樱花动漫
Minimum GPA: 2.0 required for conferral*
Core Curriculum Required: Discovery & Writing Program Requirements
Foreign Language Requirement: Yes

All Major, Option and Elective Requirements as indicated.
*Major GPA requirements as indicated.

Major Requirements

Communication Arts (CA) majors must complete 10 courses (40 credits) and maintain a minimum overall grade point average of 2.0 in the major. Transfer students must complete at least 20 credits in the Communication Arts major at 樱花动漫. Communication Arts majors may use up to two CMN and/or CA courses toward both the Communication Arts major and 樱花动漫 Discovery Program requirements.

I. Required Core Courses 1
CMN听455Introduction to Media Studies4
CMN听456Propaganda and Persuasion4
CMN听457Introduction to Language and Social Interaction4
II. Selected Coursework 2
Select three courses from area A, two from area B, two from area C below.28
Total Credits40
1

Students must earn a "C" or better in each course to satisfy CA degree requirements.

2

Students must earn a "C-" or better in each course to satisfy CA degree requirements.

A. Communication Practices
Select three courses from the following:12
CA听450
Introduction to Public Speaking
CA听500
Media Writing
CA听501
Internship/Communication in the Urban Community
CA听502
Image and Sound
CA听507
Relational Violence
CA听508
Conflict in Relational Communication
CA听512
Screenwriting
CA听514
Fundamentals of Video Production
CA听515
Advanced Video Production
CA听517
Fundamentals of Audio Prod
CA听520
Special Topics in Applied Communication
CA听522
Graphic Design I
CA听523
Graphic Design II
PSYC听762
Counseling
Total Credits12
B. Communication Practices: Organization, History, and Policy
Select two courses from the following:8
CA听527
History of Film
CA听531
History and Organization of Advertising
CA听532
Typography I
CA听536
LGBT Images and Perspectives
CA听538
Gender
CA听539
Communicating in Families
CA听540
Public Relations
CA听542
Social Media for Organizations and Business
CA听550
Special Topics in Communication Organization, History, and Policy
COMP听560
Ethics and the Law in the Digital Age
ENGL听534
21st Century Journalism: How the News Works
PHIL听565
Philosophy Through Film
Total Credits8
C. Communication Practices: Theory and Research
Select two courses from the following:8
CA听610
Communication Technologies and Culture
CA听612
Narrative
CA听615
Film History/Theory and Method
CA听618
Documentary
CA听720
Seminar
CA听795
Independent Study
Total Credits8

Cinema and Media Arts Option Requirements

The option in Cinema and Media Arts consists of 24 credits as distributed below. Courses may be used toward the Communication Arts Degree requirements as well as the Cinema and Media Arts option. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits at 樱花动漫 Manchester.

Cinema and Media Arts Option
Requirements
Select three courses from the following:12
CA听500
Media Writing
CA听512
Screenwriting
CA听514
Fundamentals of Video Production
CA听515
Advanced Video Production
CA听517
Fundamentals of Audio Prod
CA听520
Special Topics in Applied Communication 1
Select two courses from the following:8
CA听501
Internship/Communication in the Urban Community 1
CA听502
Image and Sound
CA听527
History of Film
CA听550
Special Topics in Communication Organization, History, and Policy 1
PHIL听565
Philosophy Through Film
Select one course from the following:4
CA听612
Narrative
CA听615
Film History/Theory and Method
CA听618
Documentary
CA听795
Independent Study 1
Total Credits24
1

Topic must be related to cinema and media arts.

Capstone Requirement

The capstone requirement will be satisfied in a student's senior year by completion of a specific four-credit capstone course at the 600 or 700 levels.听Students may听not enroll in a capstone course until they have completed all three CA program core courses (CMN听455 Introduction to Media Studies, CMN听456 Propaganda and Persuasion, and CMN听457 Introduction to Language and Social Interaction) and at least one Area A course and one Area B course. Students must also have completed the prerequisites for the particular capstone course they seek to take. Exceptions to this rule must be approved by the student鈥檚 academic advisor and CA program coordinator.听The capstone course can also fulfill an Area C course requirement.

The capstone experience offers seniors an opportunity to synthesize and apply knowledge and skills gained throughout their communication arts major coursework. The capstone course requires students to conduct an original research study, a creative media project, an internship, community-based research, or an advanced service learning project in communication arts under the close supervision of a communication arts faculty member. Students are strongly encouraged to share their capstone projects with the larger 樱花动漫 community through participation in the Undergraduate Research Conference, a presentation in the Brown Bag lunch series, publication in the 樱花动漫 undergraduate journal , or presentation in some other public venue. Students should work closely with their advisors to make sure the capstone requirement has been satisfied.

Courses that satisfy this requirement include, but are not limited to:

Capstone Courses
CA听612Narrative4
CA听615Film History/Theory and Method4
CA听720Seminar4
CA听795Independent Study4

Program Learning Outcomes

Upon completion of the Communication Arts program, students will be able to:

  • Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
  • Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
  • Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
  • Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
  • Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.

Explore Program Details

As a communication arts major, you鈥檒l have access to state-of-the-art sound recording and video production studios, a high-definition editing lab and a brand-new digital media screening room with surround sound.

Video Production Studio

From script to screen, bring your work to life in our state-of-the-art video studio and editing lab. Explore the artistry of digital media with high-definition cameras, green screen technology and industry standard editing software.

Audio Studio

The audio studio gives you the tools to record, edit and produce your original projects. Equipped with a digital recording booth, editing stations, control room and more, the studio is your haven for both audio and video production.

Our campus is in the heart of the region鈥檚 cultural, economic, entertainment and government activity 鈥 putting unlimited internship opportunities at your doorstep. We鈥檝e partnered with local businesses to give you the real-world experience that sets you apart. Communication arts majors have interned at many high-profile organizations in the area, including:

  • Granite United Way
  • NH1 News Network
  • New Hampshire Public Radio
  • N.H. Department of Environmental Services
  • Verizon Wireless Arena
  • WMUR-TV

Learn more about internships

Communication arts majors gain the interpersonal and communication skills that employers in all industries look for. With a highly flexible curriculum and the ability to personalize your studies, your communication arts degree will open doors to unlimited career and graduate education opportunities.

The  projects positive growth in many communications-related professions between 2012 and 2024. Make an impact with career possibilities in any industry, from media to healthcare, education, counseling and beyond.

Job Title Job Growth Average Salary
Film/Video Editor or Camera Operator 11% $58,900
Graphic Designer 1% $46,900
Multimedia Artist or Animator 6% $63,970
Producer or Director 9% $68,440
Writer or Author 2% $60,250

Learn more about career planning

Add breadth to your degree with a communication arts minor, giving you the interpersonal and communication skills that will set you apart to employers in any industry.

View all minors

In partnership with the Community College System of New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into 樱花动漫 Manchester's communication arts program.

See the complete list of Pathways 

 

Questions? Contact an admission counselor for help.

Program & Campus News

The Center for the Humanities has awarded the Department Business and Communications Arts at 樱花动漫 Manchester with the Programs and Projects Grant,鈥
Discover why applying Early Action to 樱花动漫 Manchester sets you up for success. Learn about merit-based and additional scholarship opportunities, the鈥
樱花动漫 Manchester has been named a 2026 Hidden Gem by College Raptor, a leading college planning platform driven by AI algorithms to help families鈥